Peter Kafka

Recent Posts by Peter Kafka

Jony Ive Shows You How Apple’s Sausage Gets Made

This is a one-note joke from BuzzFeed’s John Herrman, but it’s a very good joke: Apple’s reality distortion field is strong enough to turn chicken parts into shiny objects of technophile lust.

Here’s the source material, by the way, from the Science Channel:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus