AOL Finally Lands on YouTube
So that’s what Tim Armstrong is going to do: After years of keeping its clips off YouTube, AOL is finally going to start distributing its video on Google’s site, via 22 branded “channels.”
These aren’t YouTube’s new channels, where Google offers video makers a cash advance in exchange for a window of exclusivity on the site.
Instead, the deal is constructed the way YouTube used to approach “premium” content makers: A simple Internet real estate + revenue sharing deal.
That is, AOL gives YouTube access to the stuff it’s already making, and sells the YouTube inventory itself. The clips will run using YouTube’s player, and the two companies split revenue.
A simple premise, with an obvious upside for both sides. The only real question is why it took this long to get it done. Perhaps Tim Armstrong’s predecessors didn’t fully appreciate YouTube’s heft, but the AOL CEO doesn’t have that excuse himself: His last big job at Google before he left for AOL was a YouTube overhaul.