iPad, iPhone Popular Among Teens With Rich Parents
If product popularity among teens is a leading indicator of a consumer electronics company’s long-term success, Apple is in good shape. Because, according to the results of Piper Jaffray’s semi-annual teen survey, the company’s devices continue to enamor American teenagers. Consider these metrics:
Of the 7,700 teens Piper Jaffray surveyed:
- 40 percent own iPhones (up from 34 percent six months ago).
- 62 percent plan to buy an iPhone in the next six months (22 percent said their next phone would run Android).
- 44 percent own a tablet (up from 36 percent six months ago).
- Of those who own tablets, 72 percent own iPads.
- Of those who do not own tablets, but plan to buy one in the next six months, 74 percent hope to buy an iPad.
- 43 percent said they’d be more likely to buy an iPad if Apple released a smaller version of the device at $299.
Obviously, this bodes well for Apple, which appears to be drawing teens to its ecosystem in droves. Capture their interest early, and it’s got customers for life — assuming it continues to deliver the same caliber of products that first attracted them.
“We are reaffirmed in our belief that Apple remains the pre-eminent technology brand for teens,” Piper Jaffray analyst Gene Munster said of the survey results. “We believe that the launch of the smaller iPad could eventually increase iPad ownership among younger users. Overall, we expect Apple devices to continue to expand in teen ownership and believe that the company is set up well to benefit from loyalty among its younger user base.”
PSA: Headline was intended as a joke.