News Corp. Partners With Bank to Aid in Sale of IGN Entertainment Sites

News Corp. is working with investment bank Allen & Co. on an auction to sell its network of videogame and entertainment Web sites, known as IGN Entertainment, after the company’s initial sale efforts failed to produce a deal, according to people involved on both sides of the negotiations.

The media company is launching the formal sales process as it prepares to spin-off its publishing and journalism assets from faster-growing media and entertainment businesses, in a split that has raised questions about where IGN would fit in the new structure.

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