Unpredictable, Agile, and Short
Campaigns are serious tests of your creativity and foresight. They are unpredictable, agile, and short — an 18 month, $1 billion, essentially disposable organization. Hackers can thrive in an environment like that, to a point where I’m not sure anyone else really can. Everything is over far too quickly to get boring.
— Scott VanDenPlas, lead DevOps for Obama, in an email to Ars Technica about the relative IT efficiencies of the Obama and Romney campaigns