Peter Kafka

Recent Posts by Peter Kafka

Vimeo Gets Its Own GIF App by Buying Echograph

echographDigital media question of the moment: What’s your GIF strategy?

I don’t know why the digital hive mind has fixated on GIFs and GIF-like animations in the last year, and I don’t know how much longer they’ll be interested in them. But for now, they are.

So here’s Vimeo’s answer: Echograph. IAC’s video site has bought the app, which lets users turn videos into short animations, from owner Clear-Media. Included in the deal are several Clear-Media employees, including CEO Nick Alt, who will become head of Vimeo’s mobile group.

This deal sounds a bit like the one Twitter worked out with Vine last year: They are picking up talent and technology, but they’re also going to get a standalone app. Echograph has been selling for $2.99 a pop, but Vimeo says the app will now be free. Vimeo isn’t disclosing a price for the Echograph deal, but my hunch is that they picked this one up for a relatively modest price, in the single-digit millions.

Creating an Echograph from Nick Alt on Vimeo.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik