Peter Kafka

Recent Posts by Peter Kafka

Facebook Video Ads Could Arrive by Summer, Analyst Predicts

Facebook’s move into video advertising could come by midsummer, says Hillside Partners’ Rory Maher, adding to a chorus of similar projections. In a new note, he writes that “Facebook is likely beta testing a video ad product where advertisers could distribute video posts”, and predicts it will arrive this year, “possibly in late 1H13.”


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer