Peter Kafka

Recent Posts by Peter Kafka

Federated Media CEO Deanna Brown Is Out, Replaced by Founder John Battelle

February 28, 2013 at 11:59 am PT

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Deanna Brown, who has run ad network Federated Media for the past three years, is leaving the company. Founder John Battelle will step into the CEO job.

Tagged with advertising, Deanna Brown, Federated Media, Industry Moves, John Battelle

Yet Another Hulu Bidder! Yahoo Is In, Too.

May 24, 2013 at 11:39 am PT

Big Blog Bet, Round 2! Tiger Global Puts $50 Million Into WordPress.

May 24, 2013 at 8:16 am PT

Apple’s Newest iPhone Ad Still Says Nothing, Is a Little Less Great

May 23, 2013 at 8:23 pm PT

Tremor Video Files for IPO

May 23, 2013 at 3:10 pm PT

Netflix Still Says “House of Cards” Did Great, but Still Won’t Talk Ratings

May 23, 2013 at 11:25 am PT

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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web