Mobile Ad Targeter Tapad Raises $6.5 Million, Valued at $140 Million
But that’s hard to do on phones and tablets — especially Apple’s iOS devices — which is one of the reasons there’s a big mobile ad gap. And it’s one of the reasons there are several startups that claim they can handle “cross-platform” ads.
Here’s one of them: Tapad, a two-year-old company founded by Are Traasdahl, who’s best known as the guy behind Thumbplay, the company that enjoyed a brief but lucrative run selling ringtones a few years ago.
Tapad is notable as much for its pitch as its backers, who include a who’s who of New York City-based ad tech angels, including former DoubleClick CEO David Rosenblatt and AppNexus founder Brian O’Kelley, who pitched in on a $1.8 million round in 2011.
Now they’re back, along with venture firms FirstMark Capital and Avalon Ventures, in a $6.5 million round. Publicly traded Firsthand Technology Value Fund provided the new money for the round, which I’m told values Tapad at more than $140 million.