Twitter Music Is Here Today, and You Can’t Use It
If not, you’re going to have to wait a week.
Here’s the deal: As we wrote yesterday, Twitter is launching its new music discovery app for iOS devices, timed to the start of the Coachella music festival this weekend.
But for now, only a handful of “influencers” are going to get their hands on it.
And you, non-famous person with an iPhone? Hang tight for a week.
So that helps explain why we heard contradicting reports about the app’s launch date (Today! This weekend!) yesterday. (They were both right! Sort of.)
And as long as the celebrities don’t spend their time tweeting about how much they dislike the app, it will be a smart move by the Twitter folks: They get to stoke demand and do some last-minute bug-testing** at the same time.
* This is not the first time a big Web company has used Ryan Seacrest in a faux-stealth app marketing push. Apparently it worked well for Zynga, too.
** This might have been helpful for the Vine launch earlier this year.