Peter Kafka

Recent Posts by Peter Kafka

You Spend a Lot of Time With Your Mobile Device at Home — Even More if It’s an iPad

jobs_ipad_demoWe’ve touched on this before, but it’s worth repeating: Your phones and tablets are amazing multimedia devices. But just because they’re mobile doesn’t mean you’re using them on the go.

Here’s the latest reminder, via the broadband usage report Sandvine put out earlier this month. The Internet services company said that mobile devices now account for 20 percent of traffic on home broadband networks. That’s up from 9 percent a year ago.

If you own an iPhone or an Android tablet or whatever, you know exactly why this is: You spend a lot of time with these things on the couch or at the kitchen table or wherever. (Remember how Steve Jobs demoed the iPad, after all — on that comfy leather chair.)

And a lot of that time you are watching or listening to something — Sandvine says that 25 percent of all audio and video data sent to mobile devices now happens at home.

Here’s Sandvine’s breakdown of entertainment traffic to mobile devices at home. Missing from the chart are two interesting Apple factoids: Sandvine says that the iPad accounts for more home traffic than any other device, at more than 10 percent; and it says that if you added up all of Apple’s devices (iPads, iPhones, Macs, etc.), the company ends up with more than 45 percent of home broadband usage.

sandvine home entertainment streaming

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik