Peter Kafka

Recent Posts by Peter Kafka

AOL Plans First “Programmatic Upfront”

AOL plans to sell some of its ads via what it is calling the first “programmatic upfront” event in September. The idea, modeled after the method TV networks traditionally use to sell their ads, is to convince marketers to commit to buying a certain amount of AOL’s inventory using automated ad technology, a big push for CEO Tim Armstrong.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”