Peter Kafka

Recent Posts by Peter Kafka

AOL Plans First “Programmatic Upfront”

AOL plans to sell some of its ads via what it is calling the first “programmatic upfront” event in September. The idea, modeled after the method TV networks traditionally use to sell their ads, is to convince marketers to commit to buying a certain amount of AOL’s inventory using automated ad technology, a big push for CEO Tim Armstrong.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work