Peter Kafka

Recent Posts by Peter Kafka

AOL Plans First “Programmatic Upfront”

AOL plans to sell some of its ads via what it is calling the first “programmatic upfront” event in September. The idea, modeled after the method TV networks traditionally use to sell their ads, is to convince marketers to commit to buying a certain amount of AOL’s inventory using automated ad technology, a big push for CEO Tim Armstrong.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus