Peter Kafka

Recent Posts by Peter Kafka

Harry Potter and the Astonishing iTunes Price Mix-Up

Much to Hollywood’s dismay, home video watchers are increasingly disinterested in buying movies.

But if you price these things really, really low, you’ll find some takers. Hence a flurry of interest this morning when the Internet discovered that Apple’s iTunes store was selling all eight “Harry Potter” movies for an astonishing $10.

Except it turns out that Apple — or more precisely Warner Bros., which sets the prices for its movies — didn’t mean to practically give its stuff away. The $10 price is now gone, replaced by a cheap-but-more-plausible $60.

itunes harry potter bundle

I’ve asked Apple for comment, but I assume that if they have one, it’s along the lines of “Oops. Our bad.”

Meanwhile, other iTunes bundle pricing remains intact. For instance, you can still get “Godfather” I and II for $20; sadly, the bundle also includes the last “Godfather.”


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google