John Paczkowski

Recent Posts by John Paczkowski

Microsoft CEO Promises to Limit Nokia Phone Names to 10 Syllables or Less

Ballmer_bemusedMicrosoft’s proposed $7.17 billion acquisition of Nokia’s wireless device business will create “a first-rate Microsoft phone experience” for its customers — one with better device names, too.

Discussing the deal during an early conference call this morning, Microsoft CEO Steve Ballmer said that it will give the company license to pare down and polish Windows Phone naming conventions.

“I think we can probably do better for consumer names than ‘Nokia Lumia Windows Phone 1020,'” Ballmer said. “Yet, because of where both companies are and the independent nature of the businesses, we haven’t been able to shorten that. … Now, we can simplify the overall consumer branding and messaging gets much simpler. That is an efficiency of being one company.”

A nice efficiency to have, particularly given Microsoft’s tendency toward ludicrous product naming conventions. Remember, this is the company that gave us grand mountain range monikers like Windows XP 64-Bit Edition For 64-Bit Extended Systems. Nice to see Ballmer acknowledging he’d like to see some brevity around whatever new device branding emerges from this deal.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work