Peter Kafka

Recent Posts by Peter Kafka

Apple’s New Ad Grabs One of Rock’s Best Songs

There’s a new Apple ad. It’s for the iPhone 5c. No need to say much.

But since you are still here, here’s the source file for the ad’s soundtrack, via Sleigh Bells’ 2010 “Rill Rill”:

Still here? All right! Now things get really good, because you get to hear the source file for “Rill Rill,” courtesy of Funkadelic. For some reason, this 1971 song got renewed life in the last few years.* Which is great, because it’s one of the best songs ever:

Ah. Okay. Denouement time. Here’s the ad Apple ran another time it took a thing that was popular and made it available in different colors:

* Probably because of Sleigh Bells, I guess? But it showed up on a lot of TV and movie soundtracks.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google