Peter Kafka

Recent Posts by Peter Kafka

Facebook Reminds Media Companies: We Still Really, Really Like You

hug_it_outUnsubtle reminder from Facebook to media companies: We’re really big, and we can send you a lot of traffic.

The longer version comes here, via a Facebook blog post boasting about all the eyeballs they have passed along to sites like BuzzFeed and Bleacher Report recently, in an experiment to boost referral traffic.

Facebook said it got those sites and 27 others to increase by 57 percent the number of articles they posted to the social network, and that those sites saw their referral traffic jump by 80 percent.

The bigger picture is that Facebook is making a renewed effort to get media companies to distribute their stuff on the site.

Today’s blog post is specifically about Web publishers. But Facebook has been making a particular push to engage TV programmers and networks to use the site, in the way that Twitter has been doing for a couple of years.


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