Arik Hesseldahl

Recent Posts by Arik Hesseldahl

TideMark Pushes Out Fall Update That Answers What-If Questions About Your Business

christian_gheorghe-featureEarlier this week I checked in with Christian Gheorghe, the CEO of Tidemark, the business data and analytics startup. As usual, the first thing he did was make me a cup of espresso. Suitably jolted, he then showed me what he has been working on.

Tidemark does what sounds, when described technically, like something that would put you to sleep: “Enterprise performance management.” In English, it’s software in the cloud that is designed for that moment when a business asks the question: “How is the business doing, right now?” Tidemark answers using live data and presentations that are as eye-catching as they are understandable.

Rather than a dashboard (the concept that seems all the rage right now), Tidemark treats that live data as a “story,” as though it were envisioned by the graphics editor of a well-designed magazine. We in the media world call these “charticles,” information-packed graphics that make clear the details of what would otherwise be a longish story told in words.

But imagine a charticle with up-to-the-minute information that tells you your precise gross profit margin by region or by product, and can show you the effect that a slight rise or fall in that margin might mean for the rest of that business. That’s a little of what’s in the latest release. There are 25 new features, Gheorghe told me.

It has been a busy year over at Tidemark. The last time I checked in, the company had just raised $13 million in a round led by Tenaya Capital, boosting its total capital raised to $48 million. Other investors include Andreessen Horowitz, Greylock Partners and Redpoint Ventures.

The company also said that Tony Rizzo, a co-founder, had been promoted to chief product officer. He has worked closely with Gheorghe for a while now, dating back to OutlookSoft, the business performance management software company that was acquired by SAP in 2007. They both hung around SAP for a time after that deal until they teamed up again to start Tidemark in 2009.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik