Jonah Peretti has sat down for many interviews. But last night was the BuzzFeed CEO’s first with Stephen Colbert.
This is a pretty breezy six minutes, because, again, Peretti has done a lot of these. But it’s fun to hear him explain why he’s spending money on journalism, to argue that the listicle format dates back to the Ten Commandments, and to brush off the notion that it’s easy to copy what he’s done. (Are there 10 other cool things in the six-minute interview, as my headline suggests? Sure!)
Do you have time to go deeper? Then check out this excellent interview Peretti did with Fortune magazine’s Andy Serwer in October, published this month.