Peter Kafka

Recent Posts by Peter Kafka

The 13 Most Awesome Moments From Jonah Peretti’s Colbert Show Interview

Jonah Peretti has sat down for many interviews. But last night was the BuzzFeed CEO’s first with Stephen Colbert.

This is a pretty breezy six minutes, because, again, Peretti has done a lot of these. But it’s fun to hear him explain why he’s spending money on journalism, to argue that the listicle format dates back to the Ten Commandments, and to brush off the notion that it’s easy to copy what he’s done. (Are there 10 other cool things in the six-minute interview, as my headline suggests? Sure!)

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Do you have time to go deeper? Then check out this excellent interview Peretti did with Fortune magazine’s Andy Serwer in October, published this month.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus