advertising

How to Sell a Yahoo-Tumblr Deal: Point to Facebook-Instagram

Peter Kafka in Media on May 17 at 7:10 am PT

Want an argument for dropping $1 billion on a company with almost no revenue? Here you go.

News Byte

Fueled by Facebook Exchange, Triggit Raises Another $6 Million, This Time Via Debt

Peter Kafka in Media on May 16 at 7:16 am PT

Ad tech startup Triggit, which raised $7.4 million last fall after Facebook helped its business skyrocket, has raised another $6 million, this time via a debt deal with North Atlantic Capital. Triggit, which has now raised $20 million over the past few years, is concentrating on connecting clients with Facebook’s Exchange, and on working with international ad buyers in particular.

News Byte

Morgan Stanley Thinks YouTube Will Be a $20 Billion Business

Peter Kafka in Media on May 15 at 12:21 pm PT

Google won’t provide any revenue information for YouTube, so Wall Street comes up with its own guesses. Here’s the newest from Morgan Stanley: The banks analysts think the video site will do $4 billion in gross revenue this year, and will generate $711 million in operating income. By 2020, Morgan Stanley thinks those numbers could hit $20 billion and $5 billion.

Why Is the Sound-Effects Guy From “Police Academy” Talking About Robots and Web Ads?

Peter Kafka in Media on May 14 at 8:40 am PT

Because Solve Media hired him for this video! It’s pretty good.

SoundCloud Starts Pushing Its Own Native Ads Out of a New York Outpost

Peter Kafka in Media on May 13 at 6:00 am PT

Audio is good. Audio plus visual: Better.

Ben Lerer’s JackThreads Starts Selling Duds to Dudes Overseas, on Their Phones — And They’re Buying

Peter Kafka in Commerce on May 13 at 4:00 am PT

iOS apps help a lot, said the Thrillist Media Group founder. So do Facebook app ads.

YouTube’s New Subscription Service: Stars Not Included

Peter Kafka in Media on May 10 at 10:55 am PT

The world’s biggest video site says its paid service is an experiment. Believe it.

News Byte

Turner Digital Sales Boss Walker Jacobs Out

Peter Kafka in Media on May 9 at 1:03 pm PT

Walker Jacobs, the high-profile sales chief for Turner’s digital properties, is out after an org chart shuffle. Jacobs, who is best known for pushing Turner and other publishers not to use third-party ad networks and exchanges, won’t be directly replaced. A Turner memo announcing his departure didn’t reveal a new position for him but declared that “there are a number of options available to someone with Walker’s experience and accomplishments.”

Think Ad Tech Is Hard to Understand? Try “Marketing Tech.” Terry Kawaja Wants to Help.

Peter Kafka in Media on May 8 at 12:51 pm PT

You’re gonna need a map. As luck would have it …

News Byte

Yahoo, Microsoft Renew Search Ad Deal

Peter Kafka in Media on May 7 at 10:22 am PT

Yahoo and Microsoft have extended a deal that guarantees revenue for each search a Yahoo user makes using Microsoft’s Bing engine. The deal was initially struck in late 2009, was renewed again in 2011 and expired on March 31 of this year. The new deal — CEO Marissa Mayer’s first with Microsoft — kicked in April 1 and goes for another 12 months; Yahoo disclosed the pact in an SEC filing today.