Zynga Inks Deal With Hasbro to Bring FarmVille Into the Real World

Zynga has partnered with Hasbro to develop a wide range of toy and gaming experiences based on Zynga’s most popular Facebook games and characters.
Zynga's FarmVille with crops whithering.

News Byte

Electronic Arts’ CFO Heads to Polycom

Eric Brown, executive VP and Chief Financial Officer of Electronic Arts, gave his notice last week, the company said today. Brown is headed for Polycom, where he’ll serve as CFO and COO. His last day at EA will be Feb. 17, and Kenneth Barker, chief accounting officer, will hold down the fort until a replacement is named. In another change, Mark Tonnesen is joining EA as senior VP and CIO.

EA’s Star Wars Game Scores 1.7 Million Subscribers in First Month

The results are in, and it appears that both Star Wars and Battlefield 3 helped Electronic Arts beat expectations for the final three months of the year.
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Electronic Arts Pressured to Outperform in Soft Videogame Market

Electronic Arts will be under pressure to report strong financial results this afternoon after the industry experienced a disappointing holiday period.
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Super Bowl Predictions: How EA Uses Madden to Guess the Final Score

Electronic Arts is using artificial intelligence and real-life data to predict that the New York Giants will defeat the New England Patriots by a field goal on Sunday.
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Ex-PopCap Developer Looking for New Ways to Monetize Mobile Games

One of PopCap’s lead developers is starting a company that has come up with a new way to make money using incentives in free mobile apps.
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Zynga’s Stock Is Up — And Why Every Other Game Company Stock Is Down

Zynga is bucking market trends today and is trading higher despite a report that came out yesterday suggesting that December sales were extremely weak across the industry.
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Xbox Accounted for 40 Percent of All Videogame Sales in 2011

Despite sales declines bringing down the overall game industry last year, Microsoft dominated the market, with the Xbox capturing nearly half of all consumer spending from physical sales.
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Zynga Hires Top Digital Executive Away From Electronic Arts

Zynga has hired away Barry Cottle, the EVP of Electronic Arts’ interactive division, marking the third high-profile steal it has made from the rival videogame maker over the past year.
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eBay Is the Most Recent Bay Area Transplant to Seek Access to Seattle’s Talent Pool

The e-commerce giant has joined a growing list of companies willing to brave the rain in order to gain access to a deep pool of technology engineers in Seattle.
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