4INFO Gets $20 Million

January 22, 2009 at 9:07 am PT

Mobile marketing network 4INFO plans to announce Thursday that it has received $20 million in venture funding led by Peacock Equity, a joint venture between NBC Universal and GE Commercial Finance’s media, communications and entertainment business.

4INFO works with media companies, including Yahoo (YHOO), IAC/InterActiveCorp. (IACZ) and Gannett (GCI) to provide weather updates, sports scores and other information via text messages that contain small ads. The Silicon Valley start-up sends more text messages in the U.S., by volume, than any other provider, according to Nielsen. 4INFO says it delivers more than 80 million user-requested text messages per month and that its network includes 16 million users.

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Tagged with: 4info, ads, Digits, Emily Steel, frontpage, Gannett, GE Commercial Finace, IAC/Interactive, joint venture, mobile marketing, NBC Universal, Neilsen, Peacock Equity, text messages, The Wall Street Journal, Yahoo

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