Questions for Luke Hohmann on 'Serious' Games

July 9, 2009 at 8:09 am PT

Videogames often get criticized as a waste of time, but tech companies are using them to solve complex business problems. So-called “serious” games can help businesses understand what their customers need, spark ideas and make key product decisions.

One company developing them is Enthiosys, a product consulting firm based in Mountain View, Calif. Its founder and chief executive, Luke Hohmann, recently led a workshop in Chicago for intellectual-property strategists from Microsoft (MSFT), General Electric (GE), AT&T (T), Accenture (ACN) and other companies.

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Tagged with: Accenture, AT&T, Carrie Porter, digital, Digits, frontpage, General Electric, innovation, Luke Hohmann, software, The Wall Street Journal, videogames

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