News Aggregator Daylife Ties Up With Getty: $4 Million Investment

Daylife, a news aggregator that launched a few years ago with a good deal of hype but has since retreated to the back pages, has landed another investor: Getty Images has bet $4 million on the company, which has raised some $15 million to date.

Getty’s involvement with Daylife is actually several months old. The amount of the investment, but not the investor, was previously disclosed in a Securities and Exchange Commission filing. Daylife announced the deal today in conjunction with another Getty tie-up–a deal to create photo-curating tools for online publishers.

Daylife formally launched in January 2007 with a good deal of buzz, due primarily to its high-profile investors, which included the New York Times (NYT), Craigslist founder Craig Newmark and Techcrunch’s Michael Arrington. The initial plan was to create both content-aggregation tools for publishers as well as a destination site, but the latter never took off and is now just a demo site for customers.

CEO Upendra Shardanand says the company has found traction as a white-label aggregation engine, though he won’t disclose revenue for the 26-person company. Clients include Gannett’s (GCI) USA Today, GE’s (GE) USA Networks and News Corp.’s (NWS) Sky News.

[Image credit: Tallest man in the world visits London, via Getty]