Omniture: Who Were the Other Potential Bidders?
In a lengthy filing with the SEC, Omniture (OMTR) provides a detailed time-line of the events that culminated in its agreement to be acquired by Adobe Systems (ADBE) for $21.50 a share. There are several fascinating aspects to the company’s account.
For starters, the deal came together in a hurry. On July 20, Adobe told Omniture it was interested in pursuing a transaction, and that it wanted to announce the deal on September 15, the day it was scheduled to report earnings. And that is actually how it played out.
