Big Expectations for the Next "Call of Duty"
Activision Blizzard’s (ATVI) “Call of Duty: Modern Warfare 2,” a first-person-shooter videogame, is coming out Nov. 10, and anticipation is mounting.
Specialty retailer GameStop has been taking pre-orders since last April, much earlier than most games. “It’s the biggest launch in our history, bigger than ‘Halo 3,’” said the company’s head of merchandising and marketing, Tony Bartel, comparing the game to the blockbuster shooter that Microsoft (MSFT) released in 2007.
GameStop stores usually call customers who have pre-ordered games the night before launch. Bartel said, this time, it will be “talking to more people on Monday night than the total amount of ‘Call of Duty: World at War’ that sold in the first month.”
