New Twists to the Games People Play
One of the hottest and hardest-to-find games this holiday season owes its life to medical science.
Part high-tech Ouija board, part Mousetrap, Mattel Inc.’s (MAT) Mindflex purports to allow you to move objects with your mind through the technology in an electroencephalogram, or EEG, a test that tracks the electrical activity of the brain. After strapping on a head sensor, a player attempts through the power of concentration alone to power a fan that moves a ball up and down and through assorted plastic hoops. The player with the fastest time and the fewest errors wins.
Topher Morrison, a motivational speaker in Tampa, Fla., bought a Mindflex several weeks ago and raves about it, even though his 11-year-old daughter beat him at it. “It is like a science project and game in one,” he says.
