The Mystery of the Facebook Bra-Color Meme

Two big questions remain about the recent spate of Facebook updates from women posting only their bra color as their status: Do the messages really raise awareness of breast cancer, as they’re reportedly intended? And who came up with this idea, anyway?

The Washington Post’s Know Your Meme, which follows Internet trends, says the messages began taking off on Thursday. The site offers several versions of the letters that started the trend, with the typical format going something like: “List the color of your bra in your FB status, just the color, nothing more. Then send this mssg to your girlfriends’ inboxes, too … no men. The point is to see how far we can spread breast cancer awareness … and make the men wonder what’s up :)” Some of the letters mention breast-cancer awareness, but some talk only about playing a joke on the men of Facebook.

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