EBay Renames Kijiji, Pushes Mobile Selling

On Tuesday, eBay (EBAY) announced two more efforts to refresh the reputation of its giant online marketplace, renaming its classifieds business and releasing new mobile apps to encourage people to find and sell things on the go.

EBay changed the name of Kijiji.com–its Craigslist-competitor classifieds site–to eBayClassifieds.com in the U.S. While it has seen success in markets such as Canada, Kijiji failed to make much of a dent against Craigslist in the U.S. since debuting here in 2007. According to comScore (SCOR), in February Kijiji had about 3.1 million American visitors–compared to 46.7 for Craigslist.

In addition to the new name, eBayClassifieds.com has a new design and stronger filters to limit fraud and adult content.

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