Q&A: the Anti-iPhone
With little iPhone-like fanfare, a modest mobile device called the Peek has carved out a quiet tech niche. Launched 18 months ago, the Peek lacks the wizardry of the iPhone’s apps. It doesn’t even make calls. But like a bargain-lovers’ BlackBerry-lite, it sends and receives e-mail and text messages for just $15 a month, with no contract. The gadget itself goes for $20 at Target. Now the Peek is ready for act two, launching in India last month and preparing to debut in Europe.
As tech gadgets go the way of Swiss Army knives, building in ever-more features in ever-pricier configurations, Peek founder and CEO Amol Sarva has steered in the opposite direction. He spoke to Digits about avoiding tech elitism and marketing devices for the masses.
