Q&A: Intel Looks to Artists, Musicians to Make Chips Cool
Vice, the hipster magazine turned media company, announced a partnership Monday with chip-making giant Intel (INTC) for a concert series and website showcasing artists using technology in their work. Think producers making music on Gameboys and visual artists using computer-design tools for set installation. The goal: to push the artistic and technological vanguard (and of course to reap the promotional benefits). For Intel, the intended benefits of the effort, which has been dubbed the Creators Project, include not only reaching new customers, but potentially acquiring a patina of cool. We sat down with Deborah Conrad, Intel’s chief marketing officer and asked her about Intel’s role in the project.
