In a winning use of social media, the supremely confident, bare-chested Old Spice guy from the TV commercials has jumped up the viral video charts with a string of personal replies posted to YouTube in response to Twitter messages. Isaiah Mustafa, performing in character, has started answering the famous and anonymous alike with videos that range from a paean to shirtless “Gears of War” play to a relayed marriage proposal.
Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.
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