Google Wins Omnicom as Ally
Google Inc. (GOOG) plans to announce Thursday it has landed advertising company Omnicom Media Group (OMC) as a partner in online display advertising, an area the Internet giant is seeking to bolster as it tries to expand its revenue beyond search ads.
Under the deal, Omnicom, part of New York-based Omnicom Group Inc., is expected to spend hundreds of millions of dollars to buy display ads for its clients through Google over the next two years, said a person familiar with the situation. In return, Google will work with Omnicom to build a global “trading desk” that allows the company to buy display ads more easily on Google’s ad exchange, an auction-like system that matches ad buyers and sellers to advertising space across large groups of websites.
Omnicom says it was already buying ads on Google’s exchange using its own technology system.
As part of the deal, Google, which reports second-quarter earnings Thursday, will provide analytics services to Omnicom to help it understand how its display ads are performing, the companies said.
