You're the Mayor of What?

As part of an effort to destigmatize regular health checkups for sexually transmitted diseases, MTV and Foursquare will team up in September as part of MTV’s “GYT: Get Yourself Tested” campaign. In order to get the special black and green badge, a Foursquare user has to shout “GYT” to his or her friends after checking in at a nearby clinic. Stephen Friedman, MTV’s general manager, hopes the program will offer positive reinforcement for getting tested. “It only takes a few to get the ball rolling,” he said.