"Brusli?" No. Chuck Norris
Action-movie hero Chuck Norris has a holiday hit on his hands–in the Czech Republic.
The 70-year-old martial artist-made famous by tough-guy roles in 1980s films such as “Forced Vengeance” and “Missing in Action”–is starring in a series of TV commercials here for T-Mobile and its satellite-TV service.
The ads, featuring Mr. Norris in humorous encounters with Czech Christmas customs, have turned into a pop-culture phenomenon, which is starting to spread outside of the Czech Republic into Central Europe.
One of the spots–all produced by the Prague office of Saatchi & Saatchi–shows Mr. Norris in the kitchen of a Czech family preparing a traditional Christmas Eve dinner of fresh carp. His hostess asks Mr. Norris to kill the still flapping fish with a wooden mallet. “You’re the master,” she says.
