WSJ.Com's "Digits": Is Wal-Mart's Future Bright With Kosmix?
Yesterday, from the back of the official All Things Digital minivan, BoomTown donned the official ATD Ray-Ban Aviators to talk on WSJ.com’s “Digits” online news show about the $300 million acquisition of Kosmix by Wal-Mart announced earlier this week.
The deal for the Silicon Valley site, which has built a social media platform that organizes content by topic, will be interesting to watch, since the retail giant has tried a number of digital moves in years past that seem to have had negligible impact.
Such as its Vudu movie service, which Wal-Mart bought last year for $100 million, as MediaMemo’s Peter Kafka also noted on the program.
(By the way, it goes without saying, I do not pontificate and drive–at least not on a Skype video connection.)
Here’s the video: