Made in China: Fake Stores
In China’s “fake world,” consumers can shop for furniture at an imitation IKEA store, eat a six-inch sandwich at an outlet strikingly similar to Subway, and then grab dessert at “Dairy Fairy”— where they might knock back an Oreo-flavored “Ice Storm” whose, thick, creamy texture takes unabashed inspiration from the famous Dairy Queen “Blizzard.”
Welcome to the modern era of copying in China, in which sophisticated proprietors of knockoff stores and chains are targeting increasingly sophisticated Chinese consumers with store experiences and customer service extremely similar to the real thing, down to the helpful store maps, coupons, shopping bags and employee uniforms.
The imitation retailers and restaurants go beyond the simple fakes of consumer goods that have long been abundant in China.
