QOTD: Likes Are Great. Money Is Better: Why Kickstarter Works.

Apparently a whole lot of people like something so much they’re not even willing to give it a dollar.

Australian designer Lewis Winter, bemoaning the limited effort many social media users expend to express their support, in a New York Times magazine piece on Kickstarter. The piece, written by the excellent Rob Walker (disclosure: I think Rob Walker is excellent), explains why Kickstarter’s crowdfunding model works where others fall flat. Well worth your time.