With No iPhone 5, Koreans Change View of Apple — And Themselves

Apple Inc.’s rollout of a new version of iPhone 4 rather than the major redesign that many techies were expecting is being portrayed in South Korea as good news for the country’s big electronics companies — even as Apple fans in the country, like many elsewhere in the world, said they are disappointed.

Whether or not Apple’s iPhone 4S will really make a big difference for the Korean companies — Samsung Electronics Co. and LG Electronics Co. — in the global smartphone race remains to be seen.

But it is sure to change the perceptions of that race among South Koreans and the portrayal of it in the domestic media.

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