John Paczkowski

Recent Posts by John Paczkowski

Nokia CEO Vows to Pump Up the Volume

Now that Nokia has brought its first new Windows phones to market, what’s the next big milestone in its reinvigoration?

Driving up sales volumes.

Speaking at Morgan Stanley’s Technology, Media and Telecoms Conference in Barcelona this week, CEO Stephen Elop said now that the company has a competitive smartphone to sell, he wants to really push it into the market.

“We want to see volumes begin to move,” he said. “We need to get developers recognizing there is a growing opportunity here, so that we attract applications.”

And as rivals have shown, a thriving application ecosystem is key to winning, indeed surviving, in the current market for mobile devices. That means building a large enough user base to attract developers. And that may be difficult with devices like Nokia’s new Lumia 800, which some view as overpriced.

Not to worry, though. Evidently the Lumia’s pricing is a work in progress.

Said Elop, “You see us pricing the devices so that we can get what we think will be a good volume.”

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