Ina Fried

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Going Against the FLO, MetroPCS to Support Mobile Broadcast TV

Discount wireless carrier MetroPCS said on Wednesday that it plans to offer a new mobile broadcast television service on phones starting later this year.

The carrier is partnering with a consortium of TV stations and broadcasters to be the first to offer Dyle — their live TV application. The initial phone running Dyle will be an Android device from Samsung, MetroPCS said.

Of course, this is hardly the first stab at mobile TV. Although very popular in Korea, such service has not really taken hold. Some of the major carriers offer a limited lineup from MobiTV. Qualcomm had bigger visions with its FLO service, but shuttered the mobile TV offering and sold the spectrum to AT&T.

“We’re excited to be the first mobile service provider to deliver a unique entertainment offering like Dyle, but more important than being first is our belief that this service will meet the needs of our customers and deliver an exceptional mobile experience,” MetroPCS President Tom Keys said in a statement.

Dyle Mobile TV is the brand chosen by a consortium of content providers and broadcasters including NBC, Fox, ION Television, Univision, Hearst, Belo, Cox, E.W. Scripps and Gannett. At launch, the group plans to offer more than 72 stations in 32 TV markets.

For its part, MetroPCS plans to offer Dyle in Atlanta; Boston; Dallas-Fort Worth; Detroit; Jacksonville, Fla.; Las Vegas; Los Angeles; Miami; New York; Orlando; Philadelphia; Sacramento, Calif.; San Francisco; and Tampa, Fla.

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of would have done better.

— Gitesh Pandya of comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”