Liz Gannes

Recent Posts by Liz Gannes

Facebook Has 845 Million Users, Each Worth $4.39 in Revenue

Please see the disclosure about Facebook in my ethics statement.

Facebook had 845 million monthly active users at the end of 2011, it said today when it filed to go public.

That’s an increase of 39 percent from 608 million active users at the end of the previous year.

With $3.71 billion in revenue spread across 2011’s users, that gives a rough total of $4.39 in revenue per user per year.

Some 483 million Facebook users visited the service daily in December 2011, which was up 48 percent year over year.

That’s a bunch of numbers to throw out at once, but you’ll note that Facebook daily user growth is outpacing monthly user growth — meaning the service is getting stickier.

In its early days, Facebook had given public user count milestones for at least every 50 million new users. In recent years those updates had stopped, with Facebook saying it wanted to focus more on engagement.

Today’s 845 million count is on track, but not necessarily ahead of projections based on Facebook’s previous public user count milestones. The last one was 800 million in September.

The chart pictured above comes from iCrossing, which recently estimated that Facebook would have one billion users as of August 2012 if current growth patterns continue.


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