Ina Fried

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Verizon Wireless Bringing Back Double Data Promotion

Verizon Wireless plans to bring back an offer it ran earlier this year that gives new customers double the amount of data for the same price.

The “double your data” promotion, which will resume on Friday, applies to those buying a 4G LTE phone only, so iPhone buyers are out of luck, as are those who purchased a phone during the month the deal wasn’t being offered (unless they are still in their 14-day return/exchange window).

A Verizon representative confirmed the plans for the promotion and said it would be for a limited time only, though the company didn’t say how long it will run.

Verizon’s move comes as AT&T is going in the opposite direction, changing its plans in ways that will ultimately lead to higher bills for many customers. The company is offering more data in its plans, but also hiking the prices.

With the double data offer, Verizon 4G LTE customers will get 4 gigabytes of data per month for $30, as opposed to the standard 2GB.

Meanwhile, Verizon is also planning a buy one, get one free offer for the Droid Razr and Razr Maxx.

No word yet on when either carrier will offer plans that allow those with multiple devices to share a pool of data among their phones, tablets and other devices. Both AT&T and Verizon have said they are working on such offers.

Meanwhile, T-Mobile said it will offer all its phones and certain of its tablets for free with a new contract in a one-day sale this Saturday.

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google