Martha Stewart on the Web: A Good Thing. The Full Dive Into Media Interview.
Martha Stewart is a celebrity and a brand and a business. A big business, which generates more than $200 million in revenue each year.
But now that we’re in an age where celebrities and brands and businesses can speak directly to consumers, via platforms like Facebook and Twitter and YouTube, does that give someone like Stewart even more opportunity?
Stewart and Lisa Gersh, who runs Martha Stewart Living Omnimedia, batted those ideas around with Walt Mossberg at D: Dive Into Media last month.
Stewart pointed out that her publishing group immediately embraced the iPad, where it has produced some beautiful and popular tablet editions of her magazines. And the company says it has been able to use Twitter and Facebook effectively as well.
But Stewart, whose Hallmark TV deal is ending this year, will probably look to get another TV show up on the air instead of jumping feet-first into Web video. You can see her entire interview here:
