Web-retailing giant eBay Inc. is fine-tuning its India strategy and investing more money as e-commerce soars in the country.
The San Jose, California, company is trying to steer Indian consumers toward buying high-margin products such as clothes and shoes — as is the trend among eBay shoppers in the West — rather than electronic gadgets and books, which are the most popular choices now but command lower profit margins and are less frequent purchases.
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