Lets You Pay With Cash When Shopping Online is launching today “Pay with Cash,” a new feature that enables users to place orders online and then pay for them at a nearby Walmart.

In an interview, Joel Anderson, president and CEO of, said the new feature is targeting people who don’t have access to debit or credit cards.

“The fact that only 15 percent of our transactions are done in the form of credit at our stores means there’s a large percentage of Walmart customers who are dependent on cash to transact online. We definitely think it is a big opportunity,” he said.

When using “Pay with Cash,” customers purchase items online and then have 48 hours to go to a local Walmart store or a Walmart Neighborhood Market to pay for the order. Once the order is paid for, the items will then ship.

The concept is fairly simple in a world where so much energy is being focused on futuristic stuff, like waving your mobile phone to pay for things and digital wallets.

But by opening up the site to cash-only users, Anderson said customers will now have access to the hundreds of thousands of items that are not carried in the store. Additionally, if it is a gift, they will no longer have to buy an item in the store and ship it themselves.

Anderson said Walmart built the technology in-house, but other services are cropping up that offer similar benefits.

For instance, Mountain View, Calif.-based PayNearMe allows people to make purchases at various online retailers and pay for them at 7-11’s, where a clerk scans a barcode and collects the cash.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik