Peter Kafka

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Yahoo Sales Exec Wayne Powers Heads to Advance’s Parade

Another executive departure at Yahoo in the wake of Marissa Mayer’s arrival. This time it’s Wayne Powers, who had been running U.S. sales since 2010.

Powers will run Parade Publications, the people behind the magazine many people still find in their Sunday newspapers. Parade is owned by Conde Nast parent company Advance Publications.

This is another one that falls in the “not a surprise” bucket, since Powers was brought in from Time Inc. by Mayer’s predecessor Ross Levinsohn, and most people in the company expect her to build her own team.

That said, Powers’s boss Michael Barrett is still on the job, for now.

New York, NY August 20, 2012 – Wayne Powers has been named President and Group Publisher at PARADE Publications, it was announced by CEO Jack Haire. Powers will oversee advertising sales and marketing efforts across PARADE’s properties and lead the company’s efforts to grow its print and digital offerings.
Powers will be moving from Yahoo, where he had been SVP of North American Sales since November 2010.
“We are thrilled that Wayne will be joining us,” said Haire. “He is a great leader and a proven innovator, with a tremendous background in print and digital advertising. Digital development will play a large role in the future of PARADE, and of the American newspaper business. With Wayne Powers on board, we are investing in that future. His leadership will be invaluable.“
PARADE is the most widely read magazine in America, and the company is poised for further digital expansion with PARADE Digital Partners, a growing network that includes over 580 newspaper websites. The partnership reaches over 50 million online users and provides valuable content and advertising to these local newspaper sites, the most trusted sources of news and information in their markets.
“The opportunities at PARADE are incredible,” said Powers. “The commitment to building this huge consumer brand across multiple platforms, while continuing to find more ways to build on our newspaper partnerships, is exciting.”
While at Yahoo, Powers oversaw Display and Search Sales, Marketing Solutions, and Training and Account Management for North America, and was responsible for guiding the company back to growth across their display and search businesses. Before joining Yahoo, Powers spent 12 years at the Time Inc. division of Time Warner, leaving as President of the Time Inc. Media Group. He began his career in the consumer packaged goods industry, where he held senior sales and trade marketing executive positions. He has a degree in marketing from Ohio State University.
PARADE Publications is a multi-brand media company that includes PARADE, which reaches 63 million readers each Sunday through over 640 of the nation’s finest newspapers. PARADE Digital is a unique content and advertising partnership combining the company’s digital assets with over 580 newspaper partner websites, reaching 53 million unique monthly visitors. Dash, the new food brand, was created in collaboration with Condé Nast properties Bon Appétit, and Gourmet. PARADE is a division of Advance Publications, Inc.

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