Dot-Com Bubble’s Equity Swaps Are Back
Raaj Nemani and a pal were making plans to start their own business, an online retailer of limited-edition sneakers. But they couldn’t afford the $100,000 for high-end website design.
Then, they learned of an alternative.
By joining forces with a Chicago website-design and professional-services firm, the pair of first-time entrepreneurs were able to get the work they needed by paying primarily with equity, instead of cash.