Kara Swisher

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Top HBO Digital Exec Alison Moore Hired to Run NBCU’s DailyCandy

NBCUniversal’s digital unit has hired well-regarded HBO exec Alison Moore to be EVP and GM for its women-focused online property DailyCandy.

The move is an interesting one for Moore, who has been a key player in the premium cable channel’s aggressive efforts in digital, including its much-praised HBO Go offering. Moore, a longtime HBO exec, has most recently been the Time Warner unit’s SVP of digital products.

At DailyCandy, the longtime online newsletter and Web site focused on fashion, food and lifestyle, she will report to Nick Lehman, president of digital for NBCU’s Entertainment & Digital Networks and Integrated Media group. (NBCU is owned by Comcast.)

Moore’s job will be to turbocharge DailyCandy’s efforts on a range of platforms, and expand its user base of six million women, especially its video offerings.

She also will be working on various multiplatform programming partnerships with NBCU’s many television and digital assets, such as the Style Network.

Moore has worked for HBO since 1995, although at two different times. She left in 1999 to work on two Internet start-ups — Flooz.com and DatSat — and also at Cablevision. She returned to HBO in 2003.

“From my end, it is a huge opportunity to do something new and run a business,” said Moore in an interview yesterday. “At the same time, the user base is passionate and engaged, so it is not unlike HBO in that way.”

Moore said mobile was obviously a top priority, along with more app development and experiments with geolocation. DailyCandy already serves up a wide range of consumer information to women from cities across the U.S., including San Francisco and New York.

“I think the trick to any successful product is how do you create something with an authentic voice that consumers see value in,” said Moore. “This area is ripe for explosion, because great content is king.”

Speaking of great content, here’s a video interview I did with the charming Moore at an HBO event in San Francisco in the spring:

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