Liz Gannes

Recent Posts by Liz Gannes

Basis Sensor-Loaded Health Tracker Snags $11.5M

Basis, maker of a health-tracking wristband that goes beyond the pedometer-like limitations of its many competitors, has raised $11.5 million in Series B funding led by Mayfield Fund. In addition to tracking a wearer’s motion, the back of the Basis watch face has sensors that detect heart rate, perspiration and skin temperature. Basis doesn’t have mobile apps yet, oddly, but they’re in the works.

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google