Fueled by Facebook Exchange, Triggit Raises Another $6 Million, This Time Via Debt

Ad tech startup Triggit, which raised $7.4 million last fall after Facebook helped its business skyrocket, has raised another $6 million, this time via a debt deal with North Atlantic Capital. Triggit, which has now raised $20 million over the past few years, is concentrating on connecting clients with Facebook’s Exchange, and on working with international ad buyers in particular.